This is general information, not legal advice; CyberCascadia is not a law firm. Talk to your attorney about whether and how the rule applies to your business. Last reviewed against 16 CFR Part 314 and FTC guidance in October 2026.
What is the FTC Safeguards Rule?
The Safeguards Rule, 16 CFR Part 314, is the FTC's information security rule under the Gramm-Leach-Bliley Act. It requires covered financial institutions to develop, implement, and maintain a written information security program with administrative, technical, and physical safeguards appropriate to their size, complexity, activities, and the sensitivity of customer information.
The rule was substantially updated in 2021 to spell out specific elements, such as a Qualified Individual, multi-factor authentication, and encryption, and amended again in 2023 to add a requirement to notify the FTC of certain security events.
Is my business a "financial institution" under the Safeguards Rule?
Probably, if you are significantly engaged in an activity that is financial in nature. The definition in 16 CFR 314.2 is much broader than banks. It reaches mortgage brokers, tax preparers, auto dealers that lease vehicles, appraisers, check cashers, and others. The rule covers the financial institutions over which the FTC has enforcement jurisdiction under the Gramm-Leach-Bliley Act.
The rule ties the definition to activities that are "financial in nature" under the Bank Holding Company Act, and it lists thirteen examples in 16 CFR 314.2(h)(2):
- A retailer that extends credit by issuing its own credit card directly to consumers
- An automobile dealership that, as a usual part of its business, leases vehicles on a non-operating basis for longer than 90 days (for its leasing business)
- A personal property or real estate appraiser
- A career counselor that specializes in counseling people employed by, or seeking employment with, financial organizations or finance, accounting, or audit departments
- A business that prints and sells checks for consumers
- A business that regularly wires money to and from consumers
- A check cashing business
- An accountant or other tax preparation service that is in the business of completing income tax returns
- A travel agency operated in connection with financial services
- An entity that provides real estate settlement services
- A mortgage broker
- An investment advisory company and a credit counseling service
- A "finder" that brings together buyers and sellers for transactions the parties negotiate themselves
The FTC's business guidance adds mortgage lenders, payday lenders, finance companies, account servicers, collection agencies, non-federally insured credit unions, and investment advisors that are not required to register with the SEC to that picture.
Auto dealers. Beyond the leasing example, the rule's definition of a customer relationship includes a consumer who enters into an agreement with you to arrange or broker credit to purchase a vehicle (16 CFR 314.2(e)(2)(i)(E)). Dealers that arrange financing should plan as though the rule applies.
What is not covered. The rule says businesses are not financial institutions if they are not significantly engaged in financial activities. Its examples include a retailer whose only credit is occasional layaway or deferred payment plans, a merchant that accepts credit cards it did not issue, and a merchant that lets customers run a tab.